Bread ICO

Bread Hot

UPDATE: Bread (BRD) is listed on the following exchange(s): Binance, OKEx.

ICO Details

Past, Trading
Starting date
December 15th, 2017
Ending date
December 23rd, 2017
Token Sale Hard Cap
$ 20M
Token Sale Soft Cap
Token Symbol
Token Type
ERC20, Ethereum
Token Distribution
Total token issued: 160M BRD
Tokens for sale: 106M BRD
Tokens to be retained by Bread: 54M BRD

The token sale will stop as soon as the overall cap of 32M is reached (This is to keep in line with their original goal of raising 32M USD despite the surge in ETH price)
*Out of 106M BRD reserved for sale, the unsold amount will not be created. Bread will construct directly into the contract the 2/3 pre- and crowdsale + 1/3 Bread retained proportion. Bread's retained amount will dynamically adjust depending on the number of tokens sold to retain this ratio. (This is to ensure that they maintain the original ratio of 2/3 BRD sold and 1/3 retained by Bread)
Initial Token Price
1 BRD = 0.0011111111USD

Bread is a venture-backed company and is building the world's largest global decentralized bank.

Bread is currently a fully decentralized wallet app, available on both iOS and Android. Today, it has over 700,000 customers in 140+ countries around the globe and Bread has been generating revenues since early 2017.

Bread, now, aims evolve from a a cryptocurrency wallet into a decentralized bank. So how does it aim to achieve this?

At the core, Bread offers standard wallet capabilities, which have always been, and will always be, free. This allows users to receive, store, and send cryptocurrencies to anyone, anywhere in the world, at any time.

Outside of simply managing cryptocurrencies, Bread aims to offer financial services as a full features banking platform. Currently in the US, the users are able to buy bitcoin through their Bread app and this will soon be extended to other countries. In addition, Bread will enable various features as outline in the below diagram. On the app, users will be able to receive their salary in cryptocurrecy, pay for utility bills, access peer to peer lending among other functions.

These are all provided through partnerships with third-party financial services and allowing users to access them directly on Bread's platform. By seeking out quality services that already exist and operate legally in each jurisdiction, Bread is able to offer additional services efficiently, rather than spending time and money to set up its own financial services.

To create more value for our users, increase user growth, and support the development of Bread’s global financial platform, Bread is launching the first-ever loyalty rewards program offered by a cryptocurrency wallet built around the Bread token.

Users can utilize the tokens to unlock special perks and discounts in the Bread app as it continues to to use a freemium model; while the core wallet capabilities are free to use, while others are accessible for a fee.

For example, if a user is purchasing an amount of bitcoin through Bread which incurs a $5 USD service fee, the user can elect to pay the regular fee using USD. Or they can use BRD tokens to pay for the fee and, only have to pay $3 worth of BRD tokens.

Early access to token crowd sales, early access to new features, special in-app content, or other perks will be accessible only those who hold a certain amount of BRD.

Moreover, as part of the loyalty rewards program, the users will be able to earn Bread tokens through various promotions which are designed to increase user adoption or otherwise offer value to Bread.

Core Team

Brent Traidman
Chief Revenue Officer

Samuel Sutch
Chief Technology Officer

James MacWhyte
Chief Product Officer

Aaron Lasher
CMO & Co-founder

Aaron Voisine
President & Co-founder

Adam Traidman
CEO, Co-founder