Shping is an innovative shopper-marketing platform that empowers product brands, certification agents, and retailers to reward shoppers with cryptocurrency for their attention, actions and choices in store.
February 22nd, 2018
March 23rd, 2018
The world loves to shop. Shopping is part of our everyday habits and a popular pastime that generates approximately USD28 trillion dollars for the global economy annually.
Yet, the mobile age has irrevocably changed our shopping habits forever. Today, we hunt and gather information in the palm of our hands - searching for information and seeking reviews and approvals before and after we take the product to the checkout counter.
Shping takes this to the next level by aggregating the important information to help shoppers make purchase decisions and presenting this to them at the speed of a barcode scan. This innovative shopper marketing and brand protection platform enhances the path-to- purchase at every stage of the product journey, even after the customer has left the store!
The Shping App enables shoppers to scan product barcodes to learn pertinent product information supplied by industry authorities and brands (product manufacturers). It also enables consumers to check for authenticity, product recall status and product reviews contributed by other Shping users, all to enable consumers to make smarter, more informed purchase decisions before checkout.
Best of all, the Shping App has gamefied the experience by rewarding shoppers who use the App with a cryptocurrency called Shping Coin to encourage purchase consideration, brand switching, loyalty, instore behaviours and a host of other actions that lead to a product purchase.
Shping Coins will become the currency that enables brands, retailers and associated organisations to utilise this powerful platform to provide information, videos and details that influence and reward consumers to make smarter, safer shopping choices.
HOW DOES IT WORK?
The Shping platform is an innovative, self-service, shopper marketing system. In a similar way that digital advertising platforms are used to influence sales online, Shping offers the ability for brands and retailers to market to consumers during shopping instances that occur in-store. Yet, unlike advertising platforms, Shping enables brands and retailers to channel their marketing budgets into rewarding the consumer DIRECTLY for their attention and engagement instead of paying large sums to the media giants. That’s a win for businesses and an even bigger win for the customers who buy their products.
The Shping Ecosystem is built on product information provided by a scalable number of trusted and verified data sources. This include data from participating brands, and a growing list of strategic partners including GS1 local members, certification and government authorities, product recall portals, and Everledger who have created a global, digital ledger that tracks, protects and stores the provenance of diamonds and valuable assets.
Along with crowdsourced data (from Shping App users), the data is collected from these sources into a continuously updated, distributed product database; at over 30 million products and growing, it is on the way to becoming the biggest in the world.
Shping is on the verge of revolutionising the way we shop. As more and more consumers and organisations discover the benefit of the Shping platform, we see Shping Coin evolving into a desirable, new payment methodology.
Shping is making shopping a smarter, safer and more rewarding experience for everyone.
Leanne Kemp - CEO and Founder at Everledger
Lukas Sieber - Co-founder at Mindfire Foundation
Sergey Segienko - CEO and Founder at Chronobank
Adam Posner - CEO & Founder at The Point of Loyalty